Manage and grow a sustainable digital business

It's all about designing a sustainable strategy for your digital business. I'm here to provide you with resources for improving your business sustainability.

Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.

What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.

Getting forms filled-out for e-mail marketing campaigns is a serious game. It’s a core business process. Let me show you why and how e-mail marketers play a relevant role.

In this piece we will investigate when recruiting online through job boards might be more convenient than contacting a headhunting agency.

Live chat for sales is something you see everywhere on the web. If you are considering implementing it on your website, think carefully.

The email marketing cost is not just about the monthly cost for email marketing software. More costs incur. And you better know all of them.